Jeff Tekavcic

Jeff Tekavcic

I run the messy middle where digital strategy meets operational reality.

VP, Commercial Operations at Top Hat. Twenty years running, scaling, and rebuilding businesses where digital, physical, and operational realities meet.

How to work together About Jeff →

How to work together

I am not a full-time consultant and I do not take on volume work. I accept outside engagements only when the problem is interesting and the fit is real. I typically focus on these areas:

Executive sounding board

For founders and operators making a hard call on tech, ops, or commercial strategy. You talk, I push back, we pressure-test the decision before real money moves. Typically a handful of sessions over a few weeks.

AI + operations prototyping

Hands-on work building the internal AI tools that actually move a number: support triage, ops automation, revenue intelligence. Not another pilot deck. I prototype, you decide what’s worth scaling.

Commerce and ops buildouts

End-to-end guidance on standing up or rebuilding a commerce and fulfillment stack. Platform selection, systems integration, and the unglamorous middle layer where most projects fail. Drawn from operating my own ecommerce businesses and running commercial ops at scale.


Let’s talk

If any of that matches something you’re working through, send me a note. Short emails are fine. I reply within a couple of days.