I run the messy middle where digital strategy meets operational reality.
I’m VP of Commercial Operations at Top Hat, where I lead the teams that bridge a digital product with the physical world: print and digital fulfillment, revenue systems, support operations, and the logistics that make a SaaS business actually deliver. Before that, I built and ran retail, ecommerce, and wholesale companies of my own.
I’m a builder first. I ship working tools — lately, a lot of them powered by AI — and I iterate in public instead of in slide decks. If that’s the shape of problem you’re working on, we’ll probably get along.
How to work together
I’m not a full-time consultant and I don’t take on volume work. When I take on an outside engagement, it’s because the problem is interesting and the fit is real. These are the shapes that usually make sense.
Executive sounding board
For founders and operators making a hard call on tech, ops, or commercial strategy. You talk, I push back, we pressure-test the decision before real money moves. Typically a handful of sessions over a few weeks.
AI + operations prototyping
Hands-on work building the internal AI tools that actually move a number — support triage, ops automation, revenue intelligence — not another pilot deck. I prototype, you decide what’s worth scaling.
Commerce and ops buildouts
End-to-end guidance on standing up or rebuilding a commerce and fulfillment stack. Platform selection, systems integration, and the unglamorous middle layer where most projects fail. Drawn from operating my own ecommerce businesses and running commercial ops at scale.
Let’s talk
If any of that matches something you’re working through, send me a note. Short emails are fine. I reply within a couple of days.